Overview
Finding the best deals and offers in the city is an hassle .Most of the time the reward points are not redeemed due to high checkpoints or they are expired.
Objectives
- Discover the pain points in shopping field and loyality point system.
- Create an efficient solution to solve these pain points.
Synthesis
I conducted user interviews with real users to identify the pain point which i am running into.I have visited almost all the hypermarkets in Dubai region and asked some queries about their shopping experience and i came to a conclusion that they are fed up with the Flyer system and they are not well aware of the online system.I watched the sad reaction when i asked about the unredeemed reward points.
Persona
After analysing the user interviews and pain points, I created a provisional persona to help me to create solution for specific category of users.My persona is purely based on the users which i have interviewed .I tried to strengthen my persona by asking broad user key points to the users.
UI Sketches
For me UI sketches is the stage of iteration.I have gone for different UI patterns using pen and sketch book.Simply free hand drawing is really useful in adopting different aspects to your design.I had explored many possible ideas through pen and paper.Finally i came to stick on some sketches.
Wireframes
Based on the UI sketches, wireframes of each screen for Ios app is created. Wireframing was little bit easy for me since i have all the UI sketches with me.
User Interface
Based on the wireframe a neat and clean user interface is made.The color scheme is set to minimal to attract users of all age.A three color combination is used through out the design.I tried to minimize the user ambiguity while flowing through the app.
Validation/Testing
After finishing the design process ,I have tested it with some real users and noted their feedbacks for further improvements in the ux process.
Task Flows
After the design of each individual screen i made a complete flow diagram of the app, which can be easily understood
Conclussion
It is an amazing experience working with real users and solving real life problems.It is always challenging to solve real life problems.This design exercise helped me to enhance my psychological skill to interpret users.